We help artists. This has been the foundation upon which Coalition Music co-founders Eric Lawrence and Rob Lanni have built their company since 1991. Both have been actively involved in the long-term career development and global success of a number of artists, including Our Lady Peace, Finger Eleven, Justin Nozuka, Simple Plan, and USS (Ubiquitous Synergy Seeker). As Coalition Music has continued to evolve, the company’s core mission has been expanded to not only help artists, but all industry professionals through its music incubator programs.
With over 20 years of experience working within the music industry, Devi has been a member of the Coalition Music family for 15 years. Devi conceives and manages all tour and digital marketing strategy, and spearheads online, new media, and social media initiatives. She develops promotional and sponsorship partnerships on behalf of Coalition Music artists and programs. Her previous experience includes working with internationally renowned companies including Concert Productions International, and The Feldman Agency.
As the day-to-day manager of USS (Ubiquitous Synergy Seeker) (Coalition Music (Records)/Warner), Faber Drive (604/Universal), These Kids Wear Crowns (Universal), Treble Charger, and Greig Nori, Liam is dedicated to creating new and exciting opportunities for the artists he works with.
Dan joins Coalition Music with over 20 years’ of well-rounded experience working in the music industry. Dan’s skills include artist management but his specialty and passion lies in tour management and live production. Dan has worked with a variety of different clients including Carly Rae Jepson, Gord Bamford, Maple Leaf Sports and Entertainment, True North Records, Holly Cole and Nickelback to name a few.
Vanessa develops customized social marketing plans for all Coalition Music artists and programs across multiple online platforms. With 10+ years of experience in the music business, Vanessa built her career as a stage manager for North By Northeast Music Festival and has worked in Branding, Social Media, and CRM for various corporate entities. Also an entrepreneur, Vanessa co-founded both Big Things Productions and People Put Out Productions.
Joining Coalition Music in December of 2014, Serena works closely with the Marketing and Funding departments, assisting with the creation of all creative campaigns, and organizing the funding behind it. Also a classically trained musician and vocalist, Serena has worked in numerous bands spanning across the genres of R&B, Jazz, Rock, and Top 40. She is an experienced music teacher, teaching lessons across the GTA, and holds both a BFA in Music, and diploma in Music Business Management.
Marilyn has extensive experience in the entertainment business spending most of her career working with Michael Cohl and Bill Ballard at Concert Productions International, TNA, Clearchannel, Live Nation and Orion Capital, working in Live Concert and Theatre divisions.
Kevin manages the various services that Coalition Music has to offer onsite, including all Coalition Music (Studios) live performance and rehearsal spaces. With over 30 years of experience within the music industry, Kevin was one of the first employees hired by Coalition Music and has a 27-year tenure working with Coalition Music artists.
Dave oversees the operations of the Coalition Music (Studios) facilities. A recording engineer for over seven years, Dave is also an accomplished producer. Dave holds a ME in Electrical Engineering from the University of Waterloo and remains a working musician who tours occasionally with other artists.
Stephan has been working in the music industry for over six years and joined Coalition Music in 2010 to help oversee studio and gear maintenance at Coalition Music (Studios). In addition to being a seasoned engineer, Stephan helps mentor developing artists through Coalition Music (Education) programs. Stephan also currently plays keyboards in the band Pyramid Theorem.