In 1991, Eric Lawrence (along with business partner Rob Lanni) co-founded Coalition Music – a full-service Artist Management company with artist development and global career growth as the goal for their clients. The current client roster includes Our Lady Peace, Simple Plan, Finger Eleven, Justin Nozuka, USS, Andee, Scott Helman, Myles Castello, The Proud Sons, Incura, Trophy Kid Diz, Tom Cochrane, The Tea Party, Nice Horse and Johnson Crook.
In 2010, Coalition Music moved to a new home in Toronto, a 12,000 sq ft (former Convent) that houses Coalition Music (Management), Coalition Music (Studios), Coalition Music (Records) and the not-for-profit Canada’s Music Incubator (CMI).
Rob Lanni (with Eric Lawrence) co-founded Coalition Music in 1991. A full-service management company with true artist development as the lynchpin to its endeavors, Coalition Music helps artists to build globally successful careers. The current client roster includes artists Our Lady Peace, Simple Plan, Finger Eleven, USS, Justin Nozuka, The Balconies, Andee and Ben Caplan.
In 2010, Coalition Music purchased and renovated a 12,000 square foot building in mid-Toronto (a former convent) that houses their management and record label offices, rehearsal and production suites, showcase room, recording studios, education spaces, their not-for-profit arm (Canada’s Music Incubator Limited) and their charity arm (TEMPO). Lanni is a former member of the Board of Directors at FACTOR and currently sits on the CIMA and MMF Boards.
With over 20 years of experience working within the music industry, Devi has been a member of the Coalition Music family for 15 years. Devi conceives and manages all tour and digital marketing strategy, and spearheads online, new media, and social media initiatives. She develops promotional and sponsorship partnerships on behalf of Coalition Music artists and programs. Her previous experience includes working with internationally renowned companies including Concert Productions International, and The Feldman Agency.
After joining the management team at Coalition Music in early 2009, he currently manages USS (Ubiquitous Synergy Seeker), The Tea Party, and The Proud Sons. He strives to find new and exciting opportunities to build the careers of his artists in the ever-changing industry. In addition to artist management, he is currently a Professor of Talent Management at Toronto’s Ryerson University in their Creative Industries department.
Working within the marketing department, Chris leads the social media department at Coalition Music. Chris strategizes and executes social media marketing plans for Coalition Music’s artists. Chris has experience in several roles within the music industry including working as a booking agent and in event management for clients such as Republic Live and AEG Presents. In addition, Chris also works as an artist manager at his own management company where he manages artists across various styles and genres.
Dave Holla is a recent graduate of Humber College Institute of Technology & Advanced Learning, earning his Bachelor of Music. While at Humber, Dave was involved in many projects including the student run jazz festival, T.U. Jazz Fest, where he first got involved with social media and marketing. There he learned and built up his skills, promoting the festival through growing its influence and reach as well as featuring the many artists playing at the festival. He soon found his passion doing this line of work and branched out to gain more experience, creating and publishing content for companies like Membran Entertainment Co. while interning at Reborn Media Co. Dave now works as the social media coordinator for Coalition Music, handling multiple artists social media platforms as well as assisting in creating strategies to increase their reach and find new audiences.
Joining Coalition Music in 2017, Mariel works closely with the Marketing and Funding departments providing administrative and general support as well as tour tracking for all roster artists. Mariel is also an accomplished, freelance cellist who has worked with numerous bands spanning across the genres of Folk, Jazz, Latin and Classical Music.
Bringing almost 15 years of music industry experience to Coalition, Samantha began her career by booking punk bands in rural Quebec. Since then she has worn many hats in the industry from event management at City Folk Festival, journalist at Metro News to music educator at various institutes. As a grant writer with her own company, YouRockRed, her clients have included Juno and Polaris-prize winners. Samantha is thrilled to apply her funding expertise to Coalition artists and projects.
Marilyn has extensive experience in the entertainment business spending most of her career working with Michael Cohl and Bill Ballard at Concert Productions International, TNA, Clearchannel, Live Nation and Orion Capital, working in Live Concert and Theatre divisions.
Kevin manages the various services that Coalition Music has to offer onsite, including all Coalition Music (Studios) live performance and rehearsal spaces. With over 30 years of experience within the music industry, Kevin was one of the first employees hired by Coalition Music and has a 27-year tenure working with Coalition Music artists.
Dave oversees the operations of the Coalition Music (Studios) facilities. A recording engineer for over seven years, Dave is also an accomplished producer. Dave holds a ME in Electrical Engineering from the University of Waterloo and remains a working musician who tours occasionally with other artists.