We help artists. This has been the foundation upon which Coalition Music co-founders Eric Lawrence and Rob Lanni have built their company since 1991. Both have been actively involved in the long-term career development and global success of a number of artists, including Our Lady Peace, Finger Eleven, Justin Nozuka, Simple Plan, and USS (Ubiquitous Synergy Seeker). As Coalition Music has continued to evolve, the company’s core mission has been expanded to not only help artists, but all industry professionals through its music incubator programs.
With over 20 years of experience working within the music industry, Devi has been a member of the Coalition Music family for 15 years. Devi conceives and manages all tour and digital marketing strategy, and spearheads online, new media, and social media initiatives. She develops promotional and sponsorship partnerships on behalf of Coalition Music artists and programs. Her previous experience includes working with internationally renowned companies including Concert Productions International, and The Feldman Agency.
After joining the management team at Coalition Music in early 2009, he currently manages USS
(Ubiquitous Synergy Seeker), The Tea Party, and The Proud Sons. He strives to find new and exciting opportunities to build the careers of his artists in the ever-changing industry. In addition to artist management, he is currently a Professor of Talent Management at Toronto’s Ryerson University in their Creative Industries department.
Working hand-in-hand with the marketing department, Chris creates and executes social media marketing plans for Coalition Music artists. Chris has experience in several roles within the music industry including working as a booking agent and in event management for clients such as Republic Live and AEG Presents. In addition, Chris also works as an artist manager at his own management company, Thompson Music Management, where he manages artists across various styles and genres.
Dave Holla is a recent graduate of Humber College Institute of Technology & Advanced Learning, earning his Bachelor of Music. While at Humber, Dave was involved in many projects including the student run jazz festival, T.U. Jazz Fest, where he first got involved with social media and marketing. There he learned and built up his skills, promoting the festival through growing its influence and reach as well as featuring the many artists playing at the festival. He soon found his passion doing this line of work and branched out to gain more experience, creating and publishing content for companies like Membran Entertainment Co. while interning at Reborn Media Co. Dave now works as the social media coordinator for Coalition Music, handling multiple artists social media platforms as well as assisting in creating strategies to increase their reach and find new audiences.
Joining Coalition Music in 2017, Mariel works closely with the Marketing and Funding departments providing administrative and general support as well as tour tracking for all roster artists. Mariel is also an accomplished, freelance cellist who has worked with numerous bands spanning across the genres of Folk, Jazz, Latin and Classical Music.
Bringing almost 15 years of music industry experience to Coalition, Samantha began her career by booking punk bands in rural Quebec. Since then she has worn many hats in the industry from event management at City Folk Festival, journalist at Metro News to music educator at various institutes. As a grant writer with her own company, YouRockRed, her clients have included Juno and Polaris-prize winners. Samantha is thrilled to apply her funding expertise to Coalition artists and projects.
Marilyn has extensive experience in the entertainment business spending most of her career working with Michael Cohl and Bill Ballard at Concert Productions International, TNA, Clearchannel, Live Nation and Orion Capital, working in Live Concert and Theatre divisions.
Kevin manages the various services that Coalition Music has to offer onsite, including all Coalition Music (Studios) live performance and rehearsal spaces. With over 30 years of experience within the music industry, Kevin was one of the first employees hired by Coalition Music and has a 27-year tenure working with Coalition Music artists.
Dave oversees the operations of the Coalition Music (Studios) facilities. A recording engineer for over seven years, Dave is also an accomplished producer. Dave holds a ME in Electrical Engineering from the University of Waterloo and remains a working musician who tours occasionally with other artists.